geekrebel’s posterous

to this:

We will soon be making some more changes with the help of the brains at Rank&Copy. Watch this space!

Seen at Tomizone Auckland offices. Uttered by CTO and written down for posterity.

"If every American ate just one meat-free meal per week, the emissions
savings would be the same as taking more than 5 million cars off our
roads" - http://is.gd/d3BdM

Unfortunately the article above doesn't say over what time period, but
I assume over the lifespan of the average American, which is 78 years.

There are an estimated 300 million Americans, so you're talking
roughly 6 million vegetarian meals (300 million / 52) per year being
the equivalent of taking 5 million cars off the planet's roads.

There are projected to be 2.75 billion airline passengers in 2011
(http://www.iata.org/pressroom/pr/Pages/2007-24-10-01.aspx).

Assuming 1 meal per flight, and that 75% of current meals are
non-vegetarian, you're looking at 2.62 billion meals.

Now, if all of those meals were to become vegetarian, the offset would
be equivalent to taking 2.1 billion cars off the planets roads.

The question now becomes how we can 'nudge' the airlines to make this "small but big change"

UPDATE: Even assuming 1 meal for every 5 flights, the impact would still be equivalent to having 420 million fewer cars on the road.

Last night my Vuvuzela got stolen at a bar in San Diego, the Tilted Kilt.